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CRM Customer Relationship Management Manajemen Hubungan Pelanggan Doowee's Blog.
CRM mengurus filosofi organisasi pada semua tingkatan termasuk kebijakan dan proses customer service pelatihan pegawai pemasaran dana manajemen sistem dan informasi. Sistem CRM mengintegrasikan pemasaran penjualan dan customer service dari ujung ke ujung. Customer relationship management CRM is a broadly recognized widely-implemented strategy for managing a companys interactions with customers clients and sales prospects. It involves using technology to organize automate and synchronize business processesprincipally sales activities but also those for marketing customer service and technical support. The overall goals are to find attract and win new clients nurture and retain those the company already has entice former clients back into the fold and reduce the costs of marketing and client service.
Pengertian CUSTOMER SERVICE Tugas dan Fungsinya Ekoonomi.
Di sisi lain peran public relations mempunyai kaitan erat dengan peran customer service. Keduanya mempunyai peran yang tidak jauh berbeda karena customer service jug amenjalankan sebagian peran public relations. customer service adalah setiap kegiatan yang diperuntukkan atau ditujukan untuk memberikan kepuasan melalui pelayanan yang diberikan seseorang secara memuaskan. Pelayanan yang diberikan termasuk menerima keluhan / masalah yang sedang dihadapi. Seorang customer service harus pandai dalam mencari jalan keluar untuk menyelesaikan masalah yang dihadapi oleh tamunya. Customer relations adalah hubungan antara perusahaan dengan pelanggan sebagai salah satu stakeholders dalam membangun opini publik agar tercipta kepercayaan pelanggan dan citra positif perusahaan Yosal Iriantara Manajemen Strategis Public Relations PT. Ghalia Indonesia2004 hal 38.
Customer retention Wikipedia.
Successful customer retention involves more than giving the customer what they expect. Generating loyal advocates of the brand might mean exceeding customer expectations. Creating customer loyalty puts customer value rather than maximizing profits and shareholder value at the center of business strategy. 1 The key differentiation in a competitive environment is often the delivery of a consistently high standard of customer service. Furthermore in the emerging world of Customer Success Retention is a major objective. Customer retention has a direct impact on profitability.
Customer profitability Wikipedia.
Jump to navigation search. Customer profitability CP is the profit the firm makes from serving a customer or customer group over a specified period of time specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotlera profitable customer is a person household or a company that overtime yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting selling and servicing the customer. Calculating customer profit is an important step in understanding which customer relationships are better than others. Often the firm will find that some customer relationships are unprofitable. The firm may be better off more profitable without these customers.

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